On Page Factors
(How Well Your Page Ranks with the Search Engines)

Choose Your Keywords

The first step is to decide what keywords you want to be ranked highly. It really is not ideal to build a page and hope that the search engines figure out what you want them to pick up. Each page should have 1 or 2 major search terms that you would like them to notice, so choose wisely.

Page Titles

I would argue that this is the most important element to get ranked highly in searches. If each page is labeled with a proper title then this will alert Google and other search engines of the importance that your keywords have on the page. For some great advice on how to write page titles check out Explosive Copy Course

Headers

The second most important aspect for high SEO are the headers. Through the magic of technology, search engines are aware of the fact that words placed inside of <hn> tags are more important than those placed inside of <p> tags, so this is another detail that you must choose wisely. My advice would be to keep the headers as short as possible and place your targetted search terms within them.

Code-to-Content Ratio

This is where CSS sites are really helpful. Search engines love to read content over code and a quality built CSS site will usually have less code than a table-based site, therefore allowing the search engines to pickup the content. It is up to you to make content with substance.

Frequent Updating

The more the site is updated, the more the search engines will spider it. Pretty simple.The best content is that which is related to your key term.Fresh updating content with either articles, RSS feeds, news and search results are a great way to do it. For effective and cheap updating content management. This is probably one of the biggest and most important factors in determining your spydering frequency and rankings. If the search engines think your site has  a lot to offer then it will visit you frequently. Click Here

Keyword Density

If you want the search engines to find you for a particular keyword then you have to let them know what you're about.A lot of the search engines will base their results on the relative keyword density( or number of times your keyword is used on your site as a measure of the importance of your site.There are some excellent strategies for making sure that your webpages are optimised correctly for the search engines keyword results.

Copy

The results tell it all! Good copy is essential in converting the traffic you're getting into real sales or opt-ins! Whether you're getting leads, sales, surveys,or clickthroughs, your copy on the page will determine your conversion rate. All our copy is designed using the most cutting -edge online marketing information so that you get the best result for your money. It is all personally overseen and edited by our own SEO specialist Andrew Clacy, who will tweak and monitor it accordingly.

 Domain name

 Make sure you have your main keyword in your domain name. (see keyword search section).Go to http://www.deleteddomains.com do a search on recently expired domain names. Do not include hyphens, numbers .net, .org. . .biz and so forth.

 Select no more than 5 extra characters after your keyword for example here is one I selected http://salesleadbox.com sales lead is the keyword and box meets the 5 or less extra characters.

 Once you have chosen go to http://www.godaddy.com to get $8.00 US (per year)

 Title Tags
Title Tags are important to the major search engines. The very first word is the most important. So if you put your web address there you had better make sure that people know it and are looking for it. If you don’t know what a title tags is open Internet Explorer, look at the very top of the page and you will see a blue line (you will also notice these words come in Google searches)

 Here’s some examples of what to do:

 http://www.tenniswa.com (key word is tennis)

Title tag = Tennis – tennis news – tennis articles

 http://www.darvastrading.com

Title Tag = share trading – share trading software. Trade the asx. Share Trading profits

 Using the same examples this you do not want to do:

 Have no title tag = untiled document (who is looking for that?)
Use your name (unless you’re really famous)

Use your web address
Put junk in it (words that mean nothing to the search engines) For example: The best and hottest business in town you will love our prices!!! No one would be looking for that..

 Here’s how to change your title tags in frontpage >> open your page, click on the HTML tag at the bottom >> Once you see the HTML code, go to the top of the page and you will see <TITLE><TITLE>

 Simply insert your keywords between <TITLE> Mexican cooking – learn to cook Mexican cooking. <TITLE> (for example).

 Images

Save your images as your main key word. Also each images has an alt tag. Put your keywords in each ALT tag. If you are using Frontpage here’s how to do it >>

 Open your page in Frontpage, right click on the image go to picture properties >> go to the General tab at the top >> Half way down the page you will see Text: with a long white box next to it. Put your keywords in there, click OK >> save the page and you’re done…

 Need graphics to load quickly-ideally 15 seconds or less on dial up. Small is good.

 Fonts

Stick to Arial, Veranda and Times New Roman.

Colours:

Not too many, although you should use some in your sub headings.

 Links

Use text links instead of Buttons, search engines like them a lot better. If you insist on the image buttons, make sure they are saved as a keyword. Don’t use the word home as your main link. Use your main key word instead: real estate St.Kilda or cheap travel. This works a lot better than “home” to a search engine. Home is too competitive and no one is looking for it  on the search engine. Little tweaks over time make all the difference.

Underline / Italics

This technique is only good for printed materials, if it is on a website, people think it is a link and will try and click on it. Try not to use italics online; however the use of Bold is often effective.

 White background

Notice what most Internet Marketer’s use, white backgrounds so they have black (or navy blue) text on white backgrounds. It is much easier to read than black ground/white text

It is ok however to have a white box inside a colour for example: http://www.explosivecopycourse.com (gold background)

 H1 & H2 Tags

Put your headline in a H1 tag and your subhead in a H2 tag. Make sure you keyword is in each. The search engines look at these tags, so they are important. Heres how to convert your headline into a H1 (or H2) headline.

 Open front Page >>Highlight the Headline you want as H1 >> look at the top left hand corner. You will see “Normal” drop down the menu >> select heading 1 >> save.

 Flash Animation

Have you seen the huge introductions? Big flashing lights? Don’t put it on your website, people click off it. Flash does not sell, it slows sites down.

Content

Search engines love content. Put articles on your website, (see article chapter for more information). Try and have your keyword in about 2 – 5 times for every 100 words on your site. (That is keyword density).

 Have your keyword appear early (H1 & H2) and often. Also make sure it is near the bottom of you page too.

 Sell through education; appear to be the holder of knowledge in what ever market you are in. People prefer to be sold through education, heavy sales pushes don’t work.

Call To Action

You website must have a mechanism to get people to do something. If you want to collect emails, give them a reason to put their name and email into your auto responder.

Don’t just say enter here or something like that. You must actually “sell” or “educate” people to put their details into your system.

 For example at http://www.darvastrading.com we sell some great share trading software, to get their email, we ethically bribe them by the free information they will get once they are on the “other side.” They get instant access” to a 80 min audio presentation + plus ebooks. This is a great concept and can be applied to many things. I use Armand Morin’s Audio Generator by the way.

 Once on the other side they can purchase the software with a faxback form.

 Another site http://www.datingmagic.net (before I knew about .com’s) Offers free education to men who want to know how to talk to women. Just to enter the site there is a short page (called a squeeze page) to let them know what is on the other side if they leave their details. (This is one of our best selling products, which I own the Master rights to).

 Here’s what it says..” Please type in your first name and primary email address to get instant access to Dating Mastery Tips. The Secrets to winning Women's Hearts awaits you on the other side...”

 You will also notice there the submit button does not say submit. It says: Free Instant Access >> … Why the >> ? It has been tested that you get a 14% higher opt in with >>, it is like a visual verb, a doing action.

 Ask For the Sale

If you have ever done any sales training you will spend a lot of time learning about “closing.” All closing is asking for the sale. Don’t try and sell something without asking. This sounds simple, but I see a lot of websites who “hope” you buy something.

 2 Examples:

"You have nothing to lose (and a successful, new you to gain) because regardless, the FREE bonuses are yours to keep just for giving us a try."

"Get ready for your biggest step toward dog training Success. Why not use the same Proven sources trainers use to train their dogs? Order Now!"

 This is not a Copywriting Course,

You will need to learn how to write headlines. The best piece of information I know is to create an online and offline swipe file. Create a folder called swipe file. Then every time you see great copy, save it. One of the best sales letters I have seen online is http://www.johnreesetrafficsecrets.net . Study the elements that have gone into that letter.   Mould your own words into successful sales letters. There is a lot more information at http://www.explosivecopycourse.com

 What we can Provide for Your Web Business:

• Keyword research to find the best keywords to use in a competitive market($100)
• Optimum Keyword Density for your pages($200)
• Optimum layout for search engines and customers($500)
• Updating Content including news, articles and keyword rich updates($1000)*
• Eye catching Headlines which will keep traffic on your page longer($300)
• Web copy for your page that will convert your traffic to sales$$ ($997-$3000)
• Correctly laid out format including Title Tags,H1 and H2 headers, Image alt tags etc($300)

Normally you would pay for each service individually (over $5000)

However if you purchase the entire on page factors package, you can have it for just $4,697!(save over $500)

You save $500 and still get the quality page factors that the big businesses use!!

To order today and start converting your traffic

Terms of Agreement

Order Now

* These are the requirements:

1. C panel hosting account. Recommended is Gazzin and Reseller Edge( we can provide if you don't have it)
2. Index  page should be in .php format. If not it just means that your news and articles will not be visible on front page but rather by link only. We can provide a specific updating page to your site if not, and you just have to link it from the home page.If required, we can also change your home page to .php rather than .html. (This won't have any effect on anything html formatting)
3. Access to your C panel  and FTP information
4. We can either set up the updating content on your server or ours. We can use ours if you don't have any of the above requirements and you just make a link from the index page of your site. It is preferable however to have the blog on your server.